What is Domain Authority
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What Is Domain Authority? – 5 Things You Need To Know About It in 2023

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Did you know that Google doesn’t consider high DA when ranking pages on SERP? They simply say Google doesn’t have anything to do with “Moz data in their algorithms.”. Yet, since Google does hold 91.94% of the search engine market today, you should take it seriously.

However, that doesn’t deny the fact that domain authority IS an important element of SEO today. That’s why it’s imperative to understand what DA is and how it plays a role in higher ranks.

So, to answer these questions, let’s dive in deeper and dig for more info on domain authority.

What Is Domain Authority?

Domain authority is a scoring method created by Moz to understand the prowess of a website. Moz generates this score by ranking the website, depending on various elements such as content, backlinks, etc. Nevertheless, there are many SEO myths associated with domain age and authority.

Since it’s not officially recognized by Google as a method of SERP ranks, many consider DA as one of the SEO myths.

However, for sure it does help experts diagnose the problems that might prevent a website from ranking higher in SERPs. The analytic algorithms developed by Moz thoroughly recognize the ability of a website.

SEO experts use this method to analyze and execute SEO strategies, improve DA scores, and push for higher SERP ranks.

How To Check Domain Authority?

Checking domain authority is a simple and straightforward thing. You can either pick Moz’s own tool or try a third-party tool to analyze more information. Then, you need to understand various factors to plan your next step. So, to make it easier for you, here are four ways of doing so:

1. Pick A Tool

You can pick Moz’s own tool to check for it or pick a third-party tool like this one from PrePostSEO to check DA.

Pick a tool to check domain authority

Here you can see Moz’s tool. However, you can analyze only one domain at a time using this one.

Pick a tool to check domain authority-2

Here is PrePostSEO’s DA PA checker, which allows you up to 10 websites/pages at a time.

2. Check DA PA

Once you pick the tool of your choice, you will go forward and check the authority of your desired domain. Here’s how Moz displays this information:

Check DA PA

On the other hand, here’s how PrePostSEO’s DA PA Checker shows you the key info:

Check DA PA-2

Here you can see the necessary information, including Spam Index, pages in google, and guest post list (if any).

3. Check More Than One

If you wish to check website authorities of more than one domain, you can do that as well. However, Moz reserves this feature for the paid version, while PrePostSEO’s tool allows you to check DA 10 at a time.

Check More than one

Here you can see the results of two different domains checked by the tool. But, you can check more than 10 on this tool’s free version and 500 on the paid one.

4. Analyze

All that remains now is to analyze these tools’ information. So, focus on that information to improve your DA scores.

Tip: to improve domain authority, you need to cut down on the SS or spam score.

5 Things You Need To Know About Domain Authority

The most important factors about domain authority are content creation and backlinking strategies. However, there are other factors that often go unspoken. So, let’s try to fix that today and talk about the five things you need to know about domain authority:

1. High-Quality Backlinks Increase Domain Authority

High-quality backlinks are essential for SEO prowess. However, they are the primary core material that makes up any good DA score.

Since 55.24% of pages on the internet don’t have a single backlink, they are far from SERP ranks or DA scores above 30.

That’s why it’s imperative that you make a backlinking strategy. Not only because of DA scores but also because 69% of marketers believe buying impactful links can positively affect search engine ranks. Therefore, get high-quality backlinks for your domain to increase the score.

2. A Proper Site-Map Is Imperative In Generating High DA-Scores

A sitemap enlists the most critical pages on a website. It’s an essential SEO practice, but it can also improve the buyer’s journey. So, how does it impact DA scores?

  • Viable sitemap ensures only important pages pop up
  • It guides search engine crawlers through the website
  • It incites a buyer’s journey
  • Structures a website and helps you get rid of orphan pages

Now, the last bullet of getting rid of orphaned pages is very important. It can improve your website’s performance, and a proper sitemap has no room for orphaned pages or broken links.

3. Website Audits Can Help Improve DA Scores

Speaking of, website audits can help you improve DA scores. A domain authority score depends a lot on how a website is, including factors such as:

  • Page-loading speeds
  • Mobile phone adaptability
  • Broken links or redirects
  • Orphaned or zombie pages

These factors can stop your website from ranking higher, but they can also push your DA score down below. That’s why it’s important to focus on strategizing these factors by auditing your website. By doing so, you will churn out all the problems preventing your website from ranking higher.

4. Internal Linking Is A Vital Element Of Building Domain Authority

Internal links are parts of the content that are hyperlinked to another page within the same domain. Internal links can ensure website traffic stays within the domain compared to outbound links. So, why are they important for DA?

Because they can help your website stand out. Search engine crawlers deem websites with higher internal link counts to be the ones with the most informative value.

5. Page Authority Is Just As Important As DA

This one shouldn’t need saying, but the page authority is just as important as DA. Compared to domain authority, page authority determines how well a page performs.

page authority is just as important as DA

As you can see here, the page authority of this website is lower than its DA scores. So, it might be a problem for the visitor’s journey on this website, as it may not feature viable internal or external links.


Checking domain authority is a very useful and accurate way to measure the performance of your website on the result pages.

In this post, we looked at how you can check the DA for your website using online tools. We also discussed some important points about it, and how you can improve the score using various steps and techniques.

Alok Rai
A passionate tech blogger who loves to read and write about technology, interesting concepts, and science. Additionally, I love to code and recently develop a mobile app, "The Mutual Fund Journal" for Indian users and working on it to extend for all.