Designing an impactful logo is first step towards a successful venture. It is rightly said that a well-designed logo is the first impression towards your business and puts a long lasting impression on your customer.
In this competitive digital world, it is very important to leave a very good first impression. This principle can be applied to the business world as well. A logo helps business in grabbing attention and keep it on top. A business with a meaningful and catchy logo can win this race while a dull and meaningless logo may fail to provide enough attention.
In this article we have described 7 Golden rules of Logo design which will help you while designing an meaningful logo for your business.
1. Visually impactful- Double Entendre
Logo should leave the necessary impact. Now the question here is how to make the logo impactful. The simplest way is, remember that your logo conveys two meanings so that the picture can even convey the untold things. A logo or a picture that conveys two meanings is said to be double entendre. This technique is quite different and unique. Basically, it has two pictures which are put together to make a single picture or logo. Viewers find these types of logos quite unique and fascinating. They manage to grab the viewer’s attention for a long period of time and hence prove to be quite beneficial.
2. Should be Balanced –
Remember the logo that you have designed should be balanced. The word balance here means that the colors, graphics and size must be used in a correct way i.e., each of them must have equivalent weight in the logo.
Talking about the size the logo should be clear and distinct in its size i.e., it should be legible. Also, one should always be alert that the size should be such that when a logo is used for letterheads, promotional purpose and envelopes, it should not lose its meaning when scaled down. In simple words, when one goes for promoting his/her business he/she will go for hoardings, billboards and posters so he/she should make sure that the logo looks good in larger format.
Best practice is not to use same logo for places with different sizes. Like your website logo can be smaller but while promoting it should be prominent. If you use same smile size logo at larger screen its pixel will look broken (Look at the below image with broken pixels).
4. Preliminary Sketches or Drawings-
Preliminary as the word suggests basic or primary. So, designing preliminary sketch is very essential before designing an impactful logo. It can be on a paper using a pen or pencil. If this step is skipped you will be left with a not so good logo. So, going for paper and pen drawings always helps. At least 20 to 30 sketches should be made to bring out the best creativity in making a logo.
5. Color Selection –
Color scheme plays a vital role in your logo. One should always make sure that the color used should be appropriate. Incorporating numerous colors don’t always work. A logo in greyscale or in black and white looks different and serves its own purpose if used at right place.
A graphic designer should use the colors judiciously because each color has its own significance and thus communicate something.
Look at the colorful Burger logo of Burger King while unicolor logo of mcdonalds. Both have gone through many transformation before attaining its right color. This indicates that both colorful and unicolor logo can serve it purpose if used properly.
6. Incorporate your Company or Product Name –
It is very important that your logo should have company or product name so as to make it easily recognizable. Just a picture or a symbol might not always work. For example, we all are familiar with Nike’s logo which is just a Swoosh. No doubt, we make out by looking at its symbol that the product belongs to Nike. But not many of us know that its previous logo had its name and it took years for the company to make people aware of its new logo i.e., the Swoosh belongs to it. This is again a tiring task. So, better go for the name.
7. Simplicity –
Nothing can beat simplicity when it comes to designing an impactful logo. We have seen a lot of creative and complex looking logos in past but now a days viewers or buyers’ choice is aligned towards simplicity. You must have seen brand new logo of Meta, which is renamed version of Facebook. It’s just a infinite symbol.
Not just new but we have seen many companies transforming their logos to a simple and basic one. Check the logo of Mahindra, an automotive company, which has recently transformed its logo to a simple and better-looking M or a graphite butterfly.
Mahindra can also be an example of an organization which leveraged the benefits of putting its brand name with logo. Since they are well known brand now, they just omitted brand name from its logo.
So that was the 7 golden rule of appealing logo design. Hope you have learned something new today and will implement it in your new design. If you have any idea/tip related to Logo Design that we have missed, please comment below and we would love to include it in our list.